TaxeUK: YoY Growth with Paid Search & Social

THE CLIENT

TaxeUK specializes in recovering taxes for individuals who have worked in various European countries, offering a straightforward and hassle-free service to reclaim overpaid taxes. Celebrating 15 years of experience in 2023, the company simplifies the process for its clients, eliminating all the trouble of dealing with tax authorities directly.

With a promise of no recovery, no fee, and a competitive service charge deducted from the reclaimed amount, TaxeUK ensures clients receive their refunds within 1-3 months, directly into their bank accounts, making the tax recovery process efficient and stress-free.

Working in the B2C space, client-centricity is at the core of everything that TaxeUK does. The digital presence of the company is no exception.

THE CHALLENGE

Tight business metrics for TaxeUK meant that we have a limited window of opportunity to prove our strategies. The client acts in the B2C climate, with a consistent existing clients database and an important potential when it comes to new clients.

Previously relying on only organic growth, TaxeUK felt the need to boost business numbers and focused on the growth channels that should bring ROI.

The high competition climate meant that we had to build a bulletproof strategy that could identify new prospects within the desired cost per lead.
Demanding clients that need proof of trust from the companies working with their finances meant that our strategy had to fully disclose the Unique Selling Points of TaxeUK and provide clear and transparent messages that resonate with the pain points of the ideal customer profile.

THE SOLUTION

For TaxeUK we built a strategy that capitalized on the information that the company already had available about the existing customers database. We used paid social ads to target audiences with similar behaviours and interests as the existing clients. We generated engagement and brand reach through paid social campaigns.

In the second campaign stage, we built audiences that drove the first ad campaign engagement and laser-pointed the traffic to specific conversion rate-optimized landing pages.

In parallel, we developed an exact paid search strategy, identifying core keywords and topics that can be tied to the TaxeUK products and services, and have high conversion intent.