THE CLIENT
Ferala is a Luxembourgish brand specializing in made-to-measure clothing that blends timeless craftsmanship with modern elegance. Committed to responsible, slow-fashion principles, Ferala sources premium fabrics from renowned Italian and English suppliers such as Loro Piana, Holland & Sherry, and Ermenegildo Zegna.
By collaborating with expert European artisans, the brand guarantees exceptional
quality and efficient turnaround times. Located in Luxembourg City, Ferala offers
personalized tailoring services and expert style consultations for both
men and women.
Located in the heart of Luxembourg City, their boutique provides personalized
tailoring services and expert style consultations.
THE CHALLENGE
Ferala’s marketing tech stack presented significant challenges in data attribution and tracking, making it difficult to accurately measure the impact of digital efforts. With fragmented data sources and third-party tools that didn’t seamlessly integrate with Google’s ecosystem, the brand faced inconsistencies in reporting, limiting its ability to optimize campaigns effectively. Additionally, the high-end nature of Ferala’s offerings meant that attracting the right audience—discerning clients seeking bespoke tailoring—required a refined, highly targeted approach.
To overcome these hurdles, Ferala turned to Focus Pocus Media to develop a robust, performance-driven Paid Search strategy that would not only resolve data inconsistencies but also improve prospect segmentation. Our primary objective was to establish seamless integrations between Ferala’s analytics tools and Google’s advertising suite, ensuring that every user interaction was trackable and attributed correctly. Beyond this, we needed to execute precision-driven Paid Search campaigns designed to drive high-intent traffic, optimizing for in-store appointments while maintaining cost efficiency.
THE SOLUTION
We have worked in close relationship with the Cohabs team to craft compelling ad copies and a mix of visual assets. This allowed us to maximise testing and identify the best-performing ad combinations.
Together with Cohabs we have A/B tested a mix of more than 30 ad asset and strategy variations.
A retargeting campaign closely followed the initial activation campaign so that we maximised the results on the target audience and drove the results that Cohabs was expecting.
Let’s turn your goals into the next success story.