THE CLIENT
Scorechain specializes in blockchain analytics and AML solutions tailored for the cryptocurrency ecosystem. Their comprehensive suite of tools assists a wide array of clients, including crypto exchanges, custodians, and traditional financial institutions, in navigating the complex landscape of crypto compliance and regulation.
By providing in-depth transaction tracking, risk assessment, and investigative capabilities, Scorechain enables businesses to adopt a proactive approach to compliance. This approach is supported by ongoing research into evolving regulatory requirements, ensuring clients can stay ahead of the curve in meeting local and international standards.
Scorechain is based in Luxembourg and has helped more than 350 companies, in over 45 countries, since 2015.
THE CHALLENGE
Scorechain is part of a category where advertising restrictions apply. In a space where tight regulation and best practices are being drafted and implemented as we speak, we accepted the challenge to navigate a complex landscape and launch the most compelling campaigns for our customer.
The digital climate for our client is one with high competition and high competing costs. Being in an industry where the main actors fight for a limited window of digital visibility, we worked in close contact both with the Scorechain and Google teams.
We created a customized strategy aimed at aligning potential search queries with business goals. We created compelling ad copy content that relates to the Ideal Customer Profile and we have tested over and over again.
THE SOLUTION
Cross-team collaboration between Scorechain and Focus Pocus Media was essential in obtaining the desired outcome. We conducted a thorough industry and competitor research. We have identified high-intent keywords that relate to the products and solutions that Scorechain is offering. We built a complex account and campaign structure that allowed us to see individual country performance and to make fast decisions when it comes to optimizing for the best performance.
We ran 30+ campaigns and tested 102 ads, with more than 1500 ad copy variations, to identify the best cost-benefit scenarios and to maximize the number of net new leads that the client obtains.
The Results
Operating in one of the most restricted and competitive digital advertising categories — crypto AML compliance — Focus Pocus Media delivered a paid search programme for Scorechain that ran 30+ campaigns and tested over 1,500 ad copy variations. The result: a tripling of conversions, lower cost per acquisition, and paid search becoming a primary driver of closed revenue.
Let’s turn your goals into the next success story.